Design includes all aspects of design for print and/or multimedia and
includes logo design, illustration, brochure design, book cover
design, cd cover design and more.
anyone with a computer and a drawing program or a desktop publishing
program thinks that with these tools they are graphic designers.
But we would not expect to be a professional carpenter, plumber or
auto mechanic simply because we went out and bought a full set of
Craftsman tools. These professions require years of training to
become qualified and even more years of practice to master. If you
have ever tried to build something out of wood without first receiving
the proper training you know what I mean and you have a new found
appreciation for skilled carpenters! It is the same in the field of
graphic design. If you see something designed by a novice and then
look at a piece designed by a qualified professional, the difference
becomes obvious to you. And when you are trying to show your company,
ministry or organization to the world through an ad or a brochure or a
book, then the level of quality and professionalism of those pieces
are a direct reflection to your potential clients and associates of
your company's or organization's own quality and professionalism. In
fact, a companies success depends just as much or even more on
the quality of it's public relations media than on it's product or
example, not to pick on McDonald's, but clearly their success is not
due to a superior product,
rather due to superior marketing. Clearly there are restaurant owners
who have created a much better burger and have dreamed of having
the success of McDonald's but did not succeed. Their food is better...
so why not? It is because McDonald's are the masters not of
quality food, but of quality marketing! The same has been said
of Bill Gates and Microsoft. Bill Gates genius is not so much in the
area of computers as it is in marketing, and the cornerstone to any
good marketing is the quality of the graphic design behind it!
more than fifteen years professional
experience in graphic design. My
work speaks for itself, but my clients speak for it as well. Take some
time to look at the examples of my work and to read the
testimonials from my clients. Then, let
me know how I can help you. Let me take your graphics to the next
level, to put them ahead of your competitors and exhibit the kind of
professionalism that your company or organization deserves.